PR 2.0: The Evolution
We’ve been taught that PR is the managing of relationships between a company and their publics. With the introduction of broadband and social media into the mix we are seeing new publics forming and finding new ways to manage those relationships.
As this generation’s PR practitioners we must be well versed in the online world of social media. It is crucial that we can identify our consumers and target markets and where they are online so we can follow and listen to them.
The publics we are concerned with are no longer limited to journalists, consumers, etc. but now include citizen journalists and bloggers. Anyone well-respected with a following in the online community is now our target because they can sway many opinions. It is our job to find these people, and the communities that surround them, in whatever niche our organization is working in to better spread the word and company name in a positive light.
The way communication is managed has also changed. PR used to be more proactive but with social media it has taken on a more reactive form. It is reactive in the sense that we are no longer just telling the consumers what we want them to think but are listening to them online and making marketing decisions based on what they are looking for. “Brands are able to have conversations directly with their customers in niche Web communities,” says Deirdre Breakenridge. “Brands can hear what their customers have to say and answer their questions and respond to their needs.”
The online public now holds a stronger power and presence over organizations. They now direct the companies next steps in marketing to their target markets. I believe this is what Breakenridge means when she says “PR 2.0 puts the public back in public relations.”
We are entering a new and exciting time in the field of public relations. Like Breakenridge says, “PR 2.0 places a whole new meaning and value on PR and marks the true convergence of PR and the Internet.”
Watch the video below to see Brian Solis discuss putting the “public back in public relations.”
Pandas
Yes, out of the lists and lists of important issues and current events I could discuss in my blog, I’ve decided to talk about the miracle that is the Panda bear. As a panda lover I frequently watch Youtube videos of my fury friends, and after much “research” I’ve decided that maybe these zoos in China, where a good number of pandas are, should incorporate a panda rehab center.
Exhibit a)
Exhibit b)
Panda a) looks drunker than Aunt Wanda at Christmas dinner
Panda b) clearly has a serious case of the munchies
In conclusion, pandas are seriously dope…or doped up. 🙂
* If you know a Panda who has a problem with addiction please get them help. Don’t let a problem go unnoticed.
Bonjour
Good afternoon my non-existent readers. After years of scribbling down funny jokes and experiences in my life on napkins, palms of hands, inner arms, someone’s forehead, to remember at a later date, I’ve finally decided to start a blog. Now I can share the joy of my awkward experiences with the world. No more thick wallets stuffed with napkins instead of money, no more uncomfortable job interviews with ink all over my hands and arms. Technology has finally come to the rescue. If you’re in need of a good laugh, want to feel better about your life, or merely feel like listening to someone with no earned merit for being followed (yet), then stay tuned and enjoy. 🙂
The Seinfeld of My Life: a blog about nothing, and everything 